Full time
United States, NY/SF Hybrid / Remote USA
Senior Marketing Manager
We are hiring a Senior Marketing Manager, ABM to own how Bidease engages its most important target accounts. You will work from a defined list of enterprise DSP and SSP targets, build the programs that earn their attention and orchestrate the multi-touch plays that move an account from cold, to familiar, to sales-ready. You'll partner closely with Sales on account prioritization and with Commercial Operations on the systems and data that power the work.
Key Responsibilities
- Own end-to-end ABM programs for Bidease's priority DSP and SSP target accounts, including account mapping, multi-touch program execution, and measurement.
- Build account maps with Sales, identifying decision-makers, buying committees, and entry points within each target organization.
- Design and run the mix that warms an account: targeted content, thought leadership, events and field touches, webinars, and nurture tracks tailored to the account and persona.
- Own account-targeted paid programs - LinkedIn first - aimed at named accounts and personas, not broad audiences.
- Manage channel mix and budget against account engagement and influenced pipeline.
- Partner with AEs on account prioritization, penetration strategy, and the timing of the handoff from warm to active.
- Own program-level reporting - account engagement, meetings generated, and influenced pipeline, by DSP and SSP segment.
- Define the ABM playbook as you run it, bringing rigor and process to a function being built from the ground up.
Requirements
- 5–8 years in ABM, demand gen, or field/enterprise marketing with a track record of engaging and converting target accounts.
- Proven ability to run full-cycle ABM — account selection, mapping, multi-touch program execution, and measurement.
- Hands-on with account-level LinkedIn paid and the modern marketing stack (HubSpot, Salesforce, Clay, or equivalents).
- AI-native: you already use AI tools daily and want to go much further.
- Experience in mobile, adtech, martech, or adjacent SaaS — you understand how enterprise mobile advertising buying works.
- Strong Sales partnership instincts — you work with AEs, not just alongside them.
Key Responsibilities
- Own end-to-end ABM programs for Bidease's priority DSP and SSP target accounts, including account mapping, multi-touch program execution, and measurement.
- Build account maps with Sales, identifying decision-makers, buying committees, and entry points within each target organization.
- Design and run the mix that warms an account: targeted content, thought leadership, events and field touches, webinars, and nurture tracks tailored to the account and persona.
- Own account-targeted paid programs - LinkedIn first - aimed at named accounts and personas, not broad audiences.
- Manage channel mix and budget against account engagement and influenced pipeline.
- Partner with AEs on account prioritization, penetration strategy, and the timing of the handoff from warm to active.
- Own program-level reporting - account engagement, meetings generated, and influenced pipeline, by DSP and SSP segment.
- Define the ABM playbook as you run it, bringing rigor and process to a function being built from the ground up.
Requirements
- 5–8 years in ABM, demand gen, or field/enterprise marketing with a track record of engaging and converting target accounts.
- Proven ability to run full-cycle ABM — account selection, mapping, multi-touch program execution, and measurement.
- Hands-on with account-level LinkedIn paid and the modern marketing stack (HubSpot, Salesforce, Clay, or equivalents).
- AI-native: you already use AI tools daily and want to go much further.
- Experience in mobile, adtech, martech, or adjacent SaaS — you understand how enterprise mobile advertising buying works.
- Strong Sales partnership instincts — you work with AEs, not just alongside them.