Why We Do MAU Differently
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Every year at MAU Vegas, you'll find the same setup from most vendors: a 10x10 booth, random swag, and a pitch deck ready to fire the moment you make eye contact.
We've done the booth. We have one this year — Booth #207. It's important. It's where we meet people, talk shop, and have first conversations.
But the booth isn't the point.
The point is what happens outside the conference center.
The 15-minute problem
A trade show booth is a terrible place to have a real conversation. You're standing, you're distracted, someone's always walking by. You get 15 minutes if you're lucky — barely enough time to get past the introductions.
The people we want to work with — UA leads and growth VPs spending $1M+ a month on user acquisition — deserve more than 15 minutes and a branded stress ball.
They deserve real time.
What we're hosting this year
This May, Bidease is running a full week of invite-only activations alongside MAU Vegas. Stunt planes over the Nevada desert. Supercars on the open road. A helicopter flight to the Grand Canyon with drinks on the canyon floor. Poker with professional players. Michelin-starred dinners at é by José Andrés and Guy Savoy. A private tour of Allegiant Stadium. A 20-person private suite at the Sphere for No Doubt on Thursday night — Section 200, and more.
None of this is about showing off. It's about creating the conditions for the conversations that actually matter. The ones where you talk about what's really going on with your campaigns, what your MMP isn't telling you, what you're trying to build in the next 12 months.
Those conversations don't happen in a booth.
Why it works
We run our own infrastructure. We operate campaigns — we don't just optimize dashboards. Our team has built playbooks specifically for fintech, e-commerce, health, travel, and super-apps. That's not a positioning statement — it's what we've spent the last several years doing.
When we sit across from a UA leader at a dinner table or stand next to them at the starting line of a supercar track, we're not performing. We're just two people who both care about performance marketing, with enough time to actually talk about it.
That's the whole idea.
Join us
If you're going to MAU Vegas this year, register and plan your week with us. Come make some memories with the best people in the industry.
Plan your week at bideasemau.com.
Customer retention is the key
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What are the most relevant factors to consider?
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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