Catalyst

Challenge

As COO of Catalyst, my role is to ensure every client dollar is invested with transparency, efficiency, and protection against fraud. When we partnered with this global QSR brand, we saw an opportunity to improve their mobile strategy. Much of their budget was being allocated to ad networks that, at first glance, seemed attractive — they offered low costs and the promise of massive reach.

However, these networks operated with limited visibility. It was difficult to clearly understand where traffic was coming from, and in many cases, the quality of users wasn’t aligned with the brand’s goals. This made it harder to consistently drive real value.

What we needed was a partner capable of bringing more clarity and control to the process. Someone who shared our technology-driven mindset, could provide full access to granular data, and would allow us to optimize campaigns the right way: with transparency, flexibility, and a clear focus on meaningful results.
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Solution

That’s where Bidease came in. 

From the start, it was easy to see the difference. Their API integration and granular data access gave us a level of visibility we simply didn’t have with ad networks. For the first time, we could drill into performance at every layer of the campaign and make decisions based on real, trustworthy data.

Another key difference was how Bidease worked alongside our own technology. At Catalyst, we’ve built our own brand safety tool to protect clients from poor-quality placements. When we combined that with Bidease’s multilayer fraud prevention system and machine learning technology, the results were immediate. Together, the two systems completely eliminated spend on miscategorized apps and ensured every impression ran in a truly brand-safe environment.

The collaboration didn’t stop there. One of the biggest breakthroughs came when Bidease recommended shifting away from coupon redemptions as the primary optimization metric. On paper, coupon usage looked strong, but it wasn’t translating into real revenue. With Bidease’s guidance, we moved to optimize for order-and-pickup events and even developed an aggregated purchase metric that better reflected the brand’s actual business goals. This strategic shift gave us a much clearer picture of campaign performance and put the focus on events that drove greater ROAS.
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Results

The impact was immediate and measurable:

• CPA reduced to around $1 during the brand’s high-volume campaign
  
  
• Complete elimination of fraudulent and miscategorized traffic through multi-layer fraud logic and brand safety tools
  
  
• 100% transparency with access to the same data and dashboards Bidease uses internally
  
  
• Faster optimization cycles powered by granular data, flexible testing, and ML-driven insights
  
  

Our CTO, Guilherme Costa, added: “What stood out most to me was how Bidease scored so strongly in every area that matters to us: transparency, support, fraud elimination, and data access. Unlike other partners who only shared spreadsheets a couple times a week, Bidease gave us real-time, actionable data and the confidence that every dollar was being spent effectively.

Working with Bidease has raised the bar for what we expect from programmatic. For any brand facing the same challenges we did, I’d strongly recommend exploring what they can do.”

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