10 Years of Bidease: A Timeline Worth Celebrating

Ten years. Countless challenges. Incredible people. Relentless innovation.

That's the short version. The longer one is that a handful of people who didn't love how mobile advertising worked decided to go build something better. Somehow, a decade later, that decision turned into a global company with clients on nearly every continent. To everyone who's been part of that journey, thank you. 

We're proud of the first 10 years. We're even more excited about the next 10.

2012–2016 — Where It Started

Long before there was a Bidease, there was just an idea. Co-founder and CEO Boris Abaev and his partners got their start in mobile app development back in 2012, at a point when the mobile market barely resembled what it is today. 

There weren't many people who understood how to promote an app well, let alone at scale, and that gap became the opportunity. By 2015, the team had built it into a full mobile marketing agency. But agency work has a ceiling: you can only move as fast, and as transparently, as the tools you're renting allow you to be. So in 2016, that work became Bidease: our own AI-powered DSP, built on infrastructure we own end-to-end — a rarity in mobile advertising, and an industry first at the time. 

We went programmatic not just to chase scale, but because owning the stack meant we could finally build real transparency into how every dollar moved. And because no two clients' users behave the same way, we never believed in one model for everybody — we build bespoke ML for every client we work with, tuned to their audience, their vertical, their goals.

2021 — A Fast-Growing Company, A Changing Industry

• We were named one of America’s fastest growing private companies by Inc. Magazine, on the back of 1,191% three-year revenue growth
• Our partnerships team deepened our reach into in-game advertising through a new relationship with Anzu, opening up new inventory for brands
• Industry milestone: Apple's App Tracking Transparency rolled out, phasing out IDFA and upending how the industry approaches measurement. For us, it meant putting our bidding ML to work on a harder problem: estimating who converted and why, using the same behavioral data we rely on for bidding. 

2023 — Recognized Among the Best (and a Few New Faces)

We were named a finalist in the "App Advertising Platform" category at the App Growth Awards 2023, standing alongside SplitMetrics, InMobi, Moloco & Gamelight, good company to keep. The same year, Fortune named us one of America's Most Innovative Companies (No. 86 of 300, right in the mix with names like PepsiCo and Starbucks), and we picked up finalist nods at the Effective Mobile Marketing Awards, too. It was also the year Michele Webb (now Head of Sales, Americas) and Ross Barasch (now VP Partnerships) joined the team, two people who'd go on to shape a lot of what's in this timeline.

2024 — Firsts

• We hosted our first owned event in the US: a backyard BBQ in NYC for clients, partners & marketers. Roughly 100 people showed up, and it quietly kicked off what's become a full events program, from Michelin Table dinners to the Bagel Train and more
• We launched Bidease Connect, opening up self-serve access to our mediation platform for MENA and CIS markets
• Industry milestone: SKAdNetwork kept evolving, from SKAN 1.0 toward AdAttributionKit, with adoption across the industry moving slower than most of us expected. We wrote a whole explainer on this one if you want the full story.

2025 — A New Look, A Bigger Team

• Under CMO Dennis Mink, we introduced the new Bidease: a refreshed brand built to reflect where we'd been and where we were headed, while holding onto the values that got us here: innovation, transparency, and trust
• We published our first-ever research report, The 2025 State of Mobile App Growth Survey, and followed it with the Middle East App Growth Report series alongside longtime partner Sensor Tower
• We picked up a double win at the AdIndex Technology Index 2025 (Best Premium & CPI Network) and were ranked the #1 mobile DSP in Russia by Digital Marketing Club Russia
• Our team grew into a genuinely global one, with regional leaders like Artur Lukasevic (Europe) and Shy Rahimi (MENA) steering our fastest-growing markets

2026 — Bigger Reach, Bigger Tables

This year, we went all in on how we show up for the people who make Bidease what it is. Under Katrina Hicks, who joined our events team this summer, we launched Ease X: our answer to the tired, generic conference-and-booth format, and a portfolio of curated, high-touch experiences with the Michelin Table series as the flagship.

At Mobile Apps Unlocked (MAU) in Las Vegas, that meant hosting clients and partners, including many from longtime partners like AppsFlyer and Singular, across a full slate of experiences. From a Desert Supercar Run and Canyon Landing to golf, to dinners at some of the city's best tables. It was our biggest presence at the event yet, and it set the tone for the rest of the year. The Michelin Table dinner series has already run in NYC, Los Angeles, Chicago, Denver & San Francisco, and London with more stops planned, in Barcelona and Berlin before the year is out. Add in a growing Bagel Train program keeping the conversation going long after the last course, plus a presence at shows like ChinaJoy in Shanghai or AGS London and GamesForum.

None of that came at the expense of the product. This year we kept pushing our ML and neural networks further, published new research — including a fresh look at how UA marketers are actually using incrementality testing — and rolled out our direct SDK integration, one more sign that Bidease is a full platform, not just a DSP. We're also quietly building new AI-powered creative tools we think are going to change how fast a team can get a playable in front of players; more on that soon.

Hosting at this scale, across this many cities, and shipping this much on the product side, made real waves in the industry. It's exactly the kind of relentlessness we want the next 10 years to keep bringing.

So here's to the Next 10.

We're proud of everything the last decade has brought. The challenges, the people, the growth. But if the last 10 years taught us anything, it's that the mobile advertising industry never stands still. Neither will we.

Here's to building the future of advertising together.

- The Bidease Team