Director, Content & Digital Marketing

Key Responsibilities

• Own Bidease’s editorial direction and core market narrative, ensuring clarity and consistency across web, email, reports, events, community, and product-facing content.
• Create, edit, and oversee high-quality content for senior mobile app growth leaders (Directors, VPs, Heads of Growth, UA, and Monetization).
• Design and operate AI-enabled content workflows, including research, synthesis, drafting, repurposing, and multi-format production.
• Own the digital experience on Bidease.com, including messaging, structure, and user journeys.
• Design, build, and run lifecycle and email programs in HubSpot, integrated with events, CRM, and sales motions.
• Activate and distribute content across LinkedIn, email, paid channels, and community touchpoints, balancing organic and paid amplification.
• Turn events, webinars, reports, and industry gatherings into repeatable content engines, not one-off moments.
• Build and improve content-driven GTM systems across HubSpot, CMS, AI tools, and distribution workflows.
• Partner closely with sales, product, and leadership to ensure messaging reflects market reality, customer needs, and revenue priorities.

Requirements

• 7–15+ years of experience in B2B SaaS, ad tech, martech, or adjacent technology-driven companies.
• Direct experience creating content for mobile app marketers, including UA, growth, monetization, and MMP-driven environments.
• Proven ability to design and run content, digital, and lifecycle programs, not just produce individual assets.
• Practical fluency with generative AI for research, workflow design, and content production.
• Strong understanding of lifecycle marketing, GTM operations, and digital program design.