Yaqoot

Snapshot

• When traditional channels dry up, it’s time for a new programmatic partner. For Yaqoot, that meant turning to Bidease and taking advantage of its fully managed in-app programmatic DSP that accesses 1.1 million apps daily.
• Keep budgets in line as spending scales. Yaqoot set a strict CPS limit of $30 while setting out to acquire high-intent customers in a competitive market.
• Harness the power of a proprietary neural network. Thanks to constant optimization, Bidease’s neural networks adjusted bids in real-time based on evolving market signals. Performance held as spend scaled, making Bidease Yaqoot’s most efficient customer acquisition channel in its paid media mix.

THE CHALLENGE

Reaching new customers in a tapped–out market

Yaqoot’s goal was to reach high-intent mobile audience segments in Saudi Arabia and consistently scale monthly SIM sales volume. With existing DSP channels no longer delivering results, it was time to diversify Yaqoot’s paid media mix.

To keep acquisition costs from spiraling out of control, Yaqoot set an aggressive cost-per-sale target. Using CPS as its primary KPI to ensure growth remained profitable as budgets increased, Yaqoot set about finding a new DSP partner to help with these objectives:

• Acquire new customers at CPS below $30 through in-app programmatic advertising
• Scale monthly SIM sales volume consistently throughout the campaign period
• Diversify paid media mix beyond SRNs and existing DSP channels
• Unlock incremental high-intent mobile audience segments in Saudi Arabia
• Drive conversions through verified, brand-safe in-app inventory at scale

THE SOLUTION

A neural network that stays ahead of shifting programmatic landscapes

Purpose-built for performance-driven campaigns in competitive markets, Bidease turned out to be the ideal partner to help fuel Yaqoot’s growth. After significant advances to its technology stack, Bidease transitioned from conventional machine-learning models to a proprietary neural network that shortens time-to-goal for its partners. Bidease’s neural network enables more sophisticated bid optimization, sharper audience targeting, and more accurate prediction of high-intent users at scale.

For Yaqoot, this upgrade came just in time. Through OMD, Bidease placed Yaqoot’s ads directly inside the apps its potential customers use every day. Creative assets and messaging were tailored to different audience segments by featuring distinct SIM packages, and Bidease also utilized seasonal shifts; for example, a back-to-school campaign in September 2025 targeted students and their parents.

The campaign kicked off in June 2025 prioritizing the higher-converted iOS users. An Android expansion followed in October to broaden reach across the full market. Neural network models optimized bidding every day to adjust alongside the market and react to real-time signals. By prioritizing inventory with the highest conversion probability at the most efficient cost, Bidease established strong performance baselines.

As the campaign continued, the budget scaled aggressively while keeping that $30 CPS target in mind. Throughout this seven-month period, the campaign deployed $794,788 in fully digital in-app spend. Performance was tracked and verified daily through Adjust MMP and Traffic Guard, enabling continuous optimization across exchanges, publishers, and creative formats.

THE RESULTS

30K new customers while keeping CPS below target

From June through December 2025, Yaqoot’s Bidease campaign brought in 29,611 new customers. Monthly SIM sales grew 2.9X during that time, and Bidease drove 20% of total paid sales — all at 20% lower cost than any other channel. With an average CPS of $27, Bidease easily stayed below Yaqoot’s ambitious target while delivering tens of thousands of new customers.

In helping Yaqoot successfully scale acquisition and boost sales, Bidease also proved the power of its neural network. With the right technology partner, in-app programmatic isn’t just another channel — it’s a performance engine. For Yaqoot, Bidease became the most efficient customer acquisition channel in its entire paid media mix. If you want to learn more about how Bidease can produce similar results for your brand and help you scale UA without going over budget, get in touch to set up a free consultation.