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How PayPal Is Turning Transaction Data Into an Ad Platform

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mins
May 12, 2026

PayPal is building a closed-loop ad platform rooted in real purchases, not just signals

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How PayPal is building an ad platform powered by transaction data. In this episode of the Just One Thing podcast, Freddy Porges (Lead Product Manager, PayPal Ads) breaks down how transaction data, closed-loop measurement, and shoppable ads are reshaping performance marketing.

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