In this episode of the Just One Thing podcast, Winnie Wen (former VP of User Acquisition, Jam City) takes Dennis Mink through fifteen years in mobile gaming: stumbling into the industry in 2011 without owning a smartphone, the Wild West era before anyone had written the playbook, joining Jam City two weeks before Harry Potter: Hogwarts Mystery launched, running UA across up to ten live titles at once, and every industry-wide reset she worked through along the way.